Analysis of Micro-vacation Customer Positioning in China: A Case Study of Aranya

Tourism is a beautiful thing, tourism can bring tourists variety of enjoyment and experience, let harvest instant joy happiness, leave them with good impressions memories, so that are relaxed soothed, actually way life. As industry has developed rapidly after the epidemic in China, “micro-vacation” increasingly become first choice for people’s daily travel. This paper combines customer positioning case Aranya Resort analyzes characteristics micro-vacation customers through professional knowledge marketing management such as market segmentation, explains how to do group analysis projects.